Our Advanced Digital Marketing Course Program
Below mentioned is our a Course Content that includes Digital Marketing, SEO Standards and Strategies, Content Writing etiquettes .
Social Media Marketing
Content Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Pay-Per-Click Advertising (PPC)
Affiliate Marketing
Email Marketing
Radio Advertising
Online Public Relations
SEO Basics
Internet and Search Engine Basics
Internet Marketing
Importance of Internet Marketing
Types of Internet Marketing Methods
Importance of Search Engines
How the search engine works
Understanding the SERPs
Using Search Operators
Search Engine Algorithms
Google Algorithm Updates
Page Rank Technology
Panda Update and its Importance
Architecture of Website
Website Designing Basics
Domain, Hosting
Difference between dynamic & static website
Target Segmentation
Search Engine Optimization
What is SEO
Need of SEO
Search Engines
Different types of keywords
Search Engine Optimization Techniques
Black Hat SEO
White Hat SEO
Grey Hat SEO
On Page Optimization
Site Analysis
Analysis of Similar websites
Keyword Research
Different Types of Keywords
Keyword Density
Meta tags creation (Title, Meta Description, Meta Keywords)
Optimize SEO Content
H Tag Optimization (H1, H2, H3..H6)
Image Optimization
Create SEO friendly URLs
Add Breadcrumb to Internal Pages
Custom 404-page creation
Creating HTML and XML Sitemaps
Creating Robots.txt file
Canonical Implementation (301, 302 redirection)
Internal linking
Improve Page Speed
Quick indexing techniques
Search Engine Submission
Canonicalization
Broken Link Check
HTML Code Clean Up & Optimization
W3C Validation
Schema Mark-up (Micro Data)
HTTP Response Codes
Off Page Optimization
Type of Backlinks
Quality Link Building
Directory Submission
Social Bookmarking
Article Submission
Micro Blogging
Blog Commenting
Web 2.0 Submission
Document Submission
Video Submission
Questions & Answers
Guest Blogging
Photo Sharing
Customer Review Submission
Press Release Submission
Forums Posting
Google Search Console (Google Webmaster Tool) and Bing Webmaster
Search Appearance
Search Traffic
Google Index
Crawl Issues and Test
Disavow File Upload
Google Analytics
Importance of Google Analytics
Fundamentals of Google Analytics
How to Track Landing Pages
How to Track Location
User Tracking
Tracking Conversions
Monitoring Website Performance
Monitoring Visitors Behaviour
Setting up Goals and Funnels
SEO Based Content
Digital/UX Content
Subject Oriented Content
Social Media Content
Advertising Content
Articles - Company News, Product Announcements
Blog Posts
Case Studies
E-Books
E-Courses
Email Marketing
Infographics
Prerequisite: Students should be good at "Written English"
Duration of Advanced Digital Marketing Program
| Course Content |
Duration |
Digital Marketing |
20 hours |
SEO Standards and Strategies |
25 hours |
Content Writing |
15 hours |
Advanced Digital Marketing Job Opportunities in Bangalore
| Profile |
Key Skills Required |
| Junior Content Writer |
- Strong knowledge in content writing, Articles and Blogging
- SEO
- Web Development Basics
|
| SEO Analyst |
- Strong Digital Marketing Skills
- Knowledge and Experience in Google Analytics and Google Webmaster
- Google Adwords
- Keyword Analysis
- Competitor Analysis
- SEO Techniques
- Google Algorithms and Standards
- Content Writing
|
Advanced Digital Marketing Course Schedule
| Course Details |
| Coures Name | Class time | Availablity |
| WeekEnds | 3 hours | 1PM to 4 PM |