Digital Marketing Training in Bangalore

BBS Technologies Software Training Institute in Bangalore

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Weekend Batch: 2.30PM to 5.30PM, (Duration: 2-3 hours)



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Our Advanced Digital Marketing Course Program

Below mentioned is our a Course Content that includes Digital Marketing, SEO Standards and Strategies, Content Writing etiquettes .


  Social Media Marketing
  Content Marketing
  Search Engine Optimization (SEO)
  Search Engine Marketing (SEM)
  Pay-Per-Click Advertising (PPC)
  Affiliate Marketing
  Email Marketing
  Radio Advertising
  Online Public Relations
  SEO Basics
  Internet and Search Engine Basics
  Internet Marketing
  Importance of Internet Marketing
  Types of Internet Marketing Methods
  Importance of Search Engines
  How the search engine works
  Understanding the SERPs
  Using Search Operators
  Search Engine Algorithms
  Google Algorithm Updates
  Page Rank Technology
  Panda Update and its Importance
  Architecture of Website
  Website Designing Basics
  Domain, Hosting
  Difference between dynamic & static website
  Target Segmentation
  Search Engine Optimization
  What is SEO
  Need of SEO
  Search Engines
  Different types of keywords
  Search Engine Optimization Techniques
  Black Hat SEO
  White Hat SEO
  Grey Hat SEO
  On Page Optimization
  Site Analysis
  Analysis of Similar websites
  Keyword Research
  Different Types of Keywords
  Keyword Density
  Meta tags creation (Title, Meta Description, Meta Keywords)
  Optimize SEO Content
  H Tag Optimization (H1, H2, H3..H6)
  Image Optimization
  Create SEO friendly URLs
  Add Breadcrumb to Internal Pages
  Custom 404-page creation
  Creating HTML and XML Sitemaps
  Creating Robots.txt file
  Canonical Implementation (301, 302 redirection)
  Internal linking
  Improve Page Speed
  Quick indexing techniques
  Search Engine Submission
  Canonicalization
  Broken Link Check
  HTML Code Clean Up & Optimization
  W3C Validation
  Schema Mark-up (Micro Data)
  HTTP Response Codes
  Off Page Optimization
  Type of Backlinks
  Quality Link Building
  Directory Submission
  Social Bookmarking
  Article Submission
  Micro Blogging
  Blog Commenting
  Web 2.0 Submission
  Document Submission
  Video Submission
  Questions & Answers
  Guest Blogging
  Photo Sharing
  Customer Review Submission
  Press Release Submission
  Forums Posting
  Google Search Console (Google Webmaster Tool) and Bing Webmaster
  Search Appearance
  Search Traffic
  Google Index
  Crawl Issues and Test
  Disavow File Upload
  Google Analytics
  Importance of Google Analytics
  Fundamentals of Google Analytics
  How to Track Landing Pages
  How to Track Location
  User Tracking
  Tracking Conversions
  Monitoring Website Performance
  Monitoring Visitors Behaviour
  Setting up Goals and Funnels
  SEO Based Content
  Digital/UX Content
  Subject Oriented Content
  Social Media Content
  Advertising Content
  Articles - Company News, Product Announcements
  Blog Posts
  Case Studies
  E-Books
  E-Courses
  Email Marketing
  Infographics

  Prerequisite: Students should be good at "Written English"

Duration of Advanced Digital Marketing Program

Course Content Duration

Digital Marketing

20 hours

SEO Standards and Strategies

25 hours

Content Writing

15 hours


Advanced Digital Marketing Job Opportunities in Bangalore

Profile Key Skills Required
Junior Content Writer
  • Strong knowledge in content writing, Articles and Blogging
  • SEO
  • Web Development Basics
SEO Analyst
  • Strong Digital Marketing Skills
  • Knowledge and Experience in Google Analytics and Google Webmaster
  • Google Adwords
  • Keyword Analysis
  • Competitor Analysis
  • SEO Techniques
  • Google Algorithms and Standards
  • Content Writing


Advanced Digital Marketing Course Schedule

Course Details
Coures Name Class time Availablity
WeekEnds 3 hours 1PM to 4 PM